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Fresh Formula

Fresh Formula is Colourette’s sister self-care brand and home of your favourite Sgt. At Arms products! We pride ourselves in being Filipino-made, budget-friendly, and having tried and tested formulas that are great for skincare and self-love.

About the Founder

Colourette founder Nina Ellaine Dizon started the brand from her love for makeup. An entrepreneur even at a young age, Nina was able to establish a name through hard work, grit, and passion. When she built Colourette, she aimed for it to be an inclusive brand fit for the Filipino lifestyle. Nine years into Colourette, Nina remains at the helm of the brand’s product development and continues to create makeup that is made for Filipinos, by Filipinos.

About the Founder Image