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A Crash Course on Colourette

Posted by Team Colourette on
A Crash Course on Colourette

“Ms. Nina!”


“Boss Babe!”

These may be the first things that come to mind when someone mentions Colourette, and for good reason! These three key points are tied in with many aspects of the brand, and they're strong foundations whenever we launch new products or create campaigns.

More specifically, we strive to keep our CEO’s vision and advocacies, our product-centric ideas, and our consumers at the heart of everything we do.

We want to share how these three things drove us to become the brand you know and love today. So if you’re new here and want a crash course on our history, read on!

(Or if you’re an established fan who wants a refresher course—go ahead, we won’t stop you!)

The Woman, The Myth, The Scorpio

Our founder and CEO, Nina Ellaine Dizon-Cabrera, dreamed of starting her own makeup brand as early as her college days. She wanted to create products made FOR Filipinos, BY Filipinos. She wanted to consider factors like the everyday Filipino's budget and lifestyle, our humid, tropical weather, and our specific range of skin tones!

In 2015, Nina managed to make this dream a reality.

“Nene Days"

With Nina’s vision in mind, Colourette set out to create different makeup products that catered to the everyday Filipina: lipsticks, brow products, powders, highlighters—you name it! We wanted to reach out to ALL Filipinas and help them feel even more beautiful in every way we could.

But what got us on the local beauty map is our Colourtint: a multi-use tint you can use on your eyes, cheeks, and lips! It was originally packaged in the infamous "nail polish bottle." Not an actual nail polish bottle, but there was an uncanny resemblance. Yes, we're owning our past!

Passing the Phone to Our Besties

This is where you guys/gals/non-binary pals come in! Colourette has amassed a diverse customer base made up of people who know what they want and aren't afraid to tell us!

We’ve always made it a point to reach out to you for your opinions on our products. Your comments and thoughts inspire us to do better, and they inform us on how we can be better.

Your feedback on the old Colourtint packaging is a prime example of how powerful our community’s voice is. Name a more iconic glow-up!

Looking Forward

At the end of the day, makeup should spark joy. We'll always work to create products that will help you feel even more empowered, inspired, and confident.

As a brand advocating for inclusivity and diversity in everything we do, we look forward to seeing our community (and team) grow. We're excited to continue releasing products that will appeal to everyone!

Any questions about our history lesson? Comment below! And watch this space for more real soon.

Team Colourette

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  • Leah on

    Hi! Hope that Colourette will have a cushion or liquid foundation soon. So its a complete make-up. Btw,I have the shimmertint :)

  • Vianca on

    Not history questions but I just want to ask po sana if it’s okay. I want to know the number of your employees. Para po kasi sa isang subject namin ito at ang inyong company niyo po ang napili ko. Thank you po

  • JM on

    What’s behind the colourette name? I mean how did you come up with it?

  • Jan on


    Love love love Colourette ever since it first appeared on the market years ago. My first Colourette item is Colourtint in Dione in the iconic ‘nail polish bottle’.

    Ms Nina, Colourette, and the Colourette Club have grown so much these past few years. This brand is the closest to my heart, I am so proud of being a Boss Babe.

    Sa sobrang tindi ng glow up ng Colourette, may sarili ng website ngayon. My first purchase here is your Boss Babe earring kasi feel na feel ko lang na talaga ang pagiging Boss Babe ahaha.

    Anyway, luv u girls, guys so much.

  • Bianca on

    FIRST! Char! haha Congratulations on reopening your website! Ang ganda ganda ang sarap mag window shopping char haha!

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