These may be the first things that come to mind when someone mentions Colourette, and for good reason! These three key points are tied in with many aspects of the brand, and they're strong foundations whenever we launch new products or create campaigns.
More specifically, we strive to keep our CEO’s vision and advocacies, our product-centric ideas, and our consumers at the heart of everything we do.
We want to share how these three things drove us to become the brand you know and love today. So if you’re new here and want a crash course on our history, read on!
(Or if you’re an established fan who wants a refresher course—go ahead, we won’t stop you!)
The Woman, The Myth, The Scorpio
Our founder and CEO, Nina Ellaine Dizon-Cabrera, dreamed of starting her own makeup brand as early as her college days. She wanted to create products made FOR Filipinos, BY Filipinos. She wanted to consider factors like the everyday Filipino's budget and lifestyle, our humid, tropical weather, and our specific range of skin tones!
In 2015, Nina managed to make this dream a reality.
With Nina’s vision in mind, Colourette set out to create different makeup products that catered to the everyday Filipina: lipsticks, brow products, powders, highlighters—you name it! We wanted to reach out to ALL Filipinas and help them feel even more beautiful in every way we could.
But what got us on the local beauty map is our Colourtint: a multi-use tint you can use on your eyes, cheeks, and lips! It was originally packaged in the infamous "nail polish bottle." Not an actual nail polish bottle, but there was an uncanny resemblance. Yes, we're owning our past!
Passing the Phone to Our Besties
This is where you guys/gals/non-binary pals come in! Colourette has amassed a diverse customer base made up of people who know what they want and aren't afraid to tell us!
We’ve always made it a point to reach out to you for your opinions on our products. Your comments and thoughts inspire us to do better, and they inform us on how we can be better.
Your feedback on the old Colourtint packaging is a prime example of how powerful our community’s voice is. Name a more iconic glow-up!
At the end of the day, makeup should spark joy. We'll always work to create products that will help you feel even more empowered, inspired, and confident.
As a brand advocating for inclusivity and diversity in everything we do, we look forward to seeing our community (and team) grow. We're excited to continue releasing products that will appeal to everyone!
Any questions about our history lesson? Comment below! And watch this space for more real soon.